Personal Hydration System
Team: Elise Gill, Matt Hallinan, Marimar Suarez Penalva
Propelland, a small design consulting firm based in the Dogpatch, SF, was working with a large-scale beverage company to innovate solutions around hydration and ways to better support self-hydration levels with tracking devices and nutritional supplements.
Elise was brought on to the project as a contract research strategist. She carried out secondary market research, prepared interview guides and exercises, led in-person interviews in Austin, Texas, and synthesized key findings for final client presentation.