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JOI

Position: Cofounder and Head of Product Strategy

Link: JOI

JOI is a fresh nut milk company that re-envisions the process of making fresh nut milk from home. Focusing on bringing alternative milk drinkers the same experience of fresh homemade nut milk without the labor, without additives, and without breaking the bank.


As Head of Product Strategy at JOI, Elise conducted market research, user testing and analysis to build our core product and adapt our business model. The experience of cofounding this company and being surrounded by such a strong team made for an unparalleled journey!